Running a food blog is much like operating a restaurant, it takes a lot commitment, hard work, dedication, and a good amount of humility. No matter how good you think your dishes are, you’re nothing without the support of a good crew, suppliers and clients.
Restarting this blog was no different. I’ve stayed quiet and almost invisible for a good part of this year mending myself and focusing on other areas in my life. It wasn’t that food blogging didn’t matter any more, but it was hard trying to write indulgently about the good life – a concept which was lost on me at that point in time. Despite losing steam and passion in writing, I found myself surrounded by the people who I’ve come to know through the food blogging community. We ate, of course, plenty in fact and exchanged many stories and philosophies about life. They, my friends, consoled me and picked me up while the food healed my soul. It was through their support and constant nagging that has brought me back from cold storage.
Despite having a vault full of tales waiting to be told, I also had this dot.com dream to fulfill. I started the project earlier in the year with fantasies of what it could be. But that has taken a backseat until recently. And I couldn’t have done it without the help of Joe + Ry‘s new startup design agency, aptly called Drawing Dreams. They jumped on the project immediately when they heard that I needed help and I’m truly humbled by their support and truly floored with what they have designed. My dreams have been drawn out so much better than I could ever have. And judging from what you’ve been telling me, I can see that you guys share the same sentiments too.
Speaking of Drawing Dreams, these guys have been keeping busy with many creative projects. If you’re wondering, they are also part of the vocal jazz group Caipifruta, who has recently been recognized with a nomination at the local equivalent of the Grammys in the best recording by a vocal group category (congrats!). Drawing Dreams has also been the creative force behind the visualisation of food outlets like Huckleberry Cafe and The Hungry Hogs. So, I knew I was in good hands the moment I handed the task to them.
The Hungry Hogs, the dream of Ying Yee and Alyson, who are childhood friends of both Joe + Ry, is realised in a place where the simple piggy pleasures come to play in a fuss-free environment. In between churning out customer favourites like the Keropork (pork cracklings), 3 Little Pigs (signature pork burger topped with steaky bacon, ham, caramelised onions and melted cheese), Siew Yuk (crispy roasted belly) and homemade Bangers & Mash with onion gravy; they can still find the time to roll out cleverly named new dishes. Joining their stables of burgers are the iPork – served with apple sauce no less; Humpty Dumpty – a classic cheeseburger recipe topped with fried eggs and streaky bacon and introducing a super indulgent Bacon Ice Cream. Before you go “ewwww!”, do give it a go. I’ve tried candied bacon in desserts before and they were good. Can’t wait to return for a taste.
Although the business may have started much earlier, the physical restaurant has only been around for a few months. I’m actually really envious of their courage for leaving their corporate lives behind and doing what they love – taking charge and being their own head hogs. This has made me ponder that perhaps it is time to revisit a dream I’ve neglected for a while now. To be honest it’s been around much longer that this dot.com itch. Perhaps, it is time to drawing up some solid plans and to finally open that restaurant/cafe/bistro in my own name. Question is, to hog or not to hog? And what kinda place would it be?
What say you?
***The Hungry Hog 71, Jalan SS15/4C, 47500 Subang Jaya, Selangor D.E, Malaysia. Tel: +6012 – 225 0877 Opening Hours: 12:00 – 2:30pm, 6:00 – 10:00pm (closed on Mondays)