Empire Shopping Gallery: The Sun Rises on a New Empire

The last great shopping center to grace Subang Jaya was Subang Parade. In its heydays, the mall was the longest within South East Asia with the biggest Toys’R’Us to its name. Subang Parade practically dominated Klang Valley’s shopping scene back in the 90s, as what Mid Valley Megamall is to us today. Variety was never an issue, but parking was a constant nightmare, especially when Parkson holds its bi-yearly Grand Sale. Those glory days are far and gone now. Since then, Subang has dwindled into the quiet end of the retail circuit.

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It’s been a long time coming, but a new era of shopping has just begun for the folks in this parts, as a new empire establishes itself right across from Subang Parade itself. Aptly called the Empire Shopping Gallery, the mall promises a new exciting retail concept that is suited for the affluent residents of Subang. With top notch picks across its five levels are Tangs, Kiehl’s Since 1851, Shu Uemura, Selberan, Guess, Ed Hardy’s and an entire floor dedicated to edutainment. Even my favourite florist, Bloom the Floral Shop, has just opened their flagship here. You’ll also find Jaya Grocer‘s new concept outlet with a gourmet dine-in area, Fitness First Platinum gym that features an infinity lap pool, and the latest flagship store by Toys’R’Us. Designed to appeal to all ages, this new kid on the block is definitely living up to its upscale and lifestyle-focused concept.

Being a retail designer by profession, I’ve had the privilege of roaming around in the mall before it was opened to the public. But even then, seeing it covered in dust and all, I could already picture how nice the place will eventually become. It’s a long overdue concept. Both the stores that I’ve worked on, Kiehl’s Since 1851 and Shu Uemura were even specially designed for the mall in mind and both have their own unique features. For instance if you’re at Kiehl’s, look out for the hand-painted wall mural on the corridor leading up to the elevators and the sweet-looking children corner with toys to keep the young ones busy while mummy and daddy browse around this extra cozy store.

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Foodies can also rejoice as the mall features a refreshing blend of local and international F&B outlets. Despite a list of notable eateries that includes Madam Kwan’s, Belanga, Rakuzen, Tarbush, The Loaf, Italiannies, Chili’s, Sao Nam, Pasta Zenmai and soon to be opened Ole-Ole Bali and Marutama Ra-men, I find myself naturally drawn to a particular indie and quirky cafe by the name of Whisk. It’s now my favourite place to grab a coffee and breakfast whenever I’m in the mall. They also make mini-macarons which are nice little pick me ups. I’ve also recently had the privilege of trying the food at Serai@Empire which serves traditional Malay dishes with a modern twist. I find their blue tinged Nasi Kerabu with a smokey serving of Ayam Percik is a must-try whenever you’re in the mall. Truth be told, with so many eateries here (39 F&B outlets and counting), it’ll take me more than just a few visits to savour them all.

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Finally, after operating for more than 3-months since its soft launch in April, the Empire Shopping Gallery got things to a rousing start with beating drums of the lion dance at their Grand Launch event 2-weeks back. Dato’ Sean Ng, the managing director of Mammoth Empire Holding Sdn Bhd, and a host of local celebrities, retailers and guests officiated the opening of Subang’s latest pride and joy. Let herald them in with open arms and may the sun never set on this great new Empire! Long live the “king” – curiously the logo of this shopping mall is shaped like the Chinese character “Wang”, which means “King”

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Empire Shopping Gallery
Jalan SS16/1, 47500 Subang Jaya,
Selangor, Melaysia
For more information, log on to their official website

Picture credits: Additional pictures courtesy of Marian of Scribe Media Link and Ievia of Bloom Floral Shop. Thanks guys!

8 Responses to Empire Shopping Gallery: The Sun Rises on a New Empire
  1. J
    August 11, 2010 | 5:26 am

    Waaah. The ceremony looks so grand! :)

  2. Sean
    August 11, 2010 | 5:51 am

    waitaminute … 'wang' is 'king' in chinese? does that mean that sg wang plaza should actually be interpreted as 'king's river' instead of 'money river'…

  3. Lyrical Lemongrass
    August 11, 2010 | 7:05 am

    The last time I went to Empire, a lot of the shops weren't open yet. It's so near my house, some more. I do remember not being too excited about the food outlets there. Bleh. Only outlet worth visiting is Kiehl's hor.

  4. CUMI & CIKI
    August 11, 2010 | 7:15 am

    very cool! i like your take on the launch.. u definitely saw more things/angles than me.. must be ur artistic eye ;) larvely!

  5. qwazymonkey
    August 11, 2010 | 10:33 am

    J: it was! I love the hanging chandeliers.

    Sean: thts a different Wang in a different language. But then again, u gotta admit that it's the king of the youth Market. I do shop there!

    LL: I admit that it's been a slow two or three months since it's soft opening, but now with about 80% occupancy and stores opened, the place is much more happening. I love the Tangs there!

    C&C: we saw the same things lah!

  6. Life for Beginners
    August 12, 2010 | 2:54 am

    Yeah, I noticed Empire too en route home from a recent work trip – I was like, where did this come from?? :P

    Looks swishy, will drop by soonish. :)

  7. thenomadGourmand
    August 12, 2010 | 7:29 am

    Eh! I didnt see you there!

  8. J2Kfm
    August 18, 2010 | 7:20 am

    Seriously, the place looks promising, but damn packed during the weekends, esp that darn Chili's outlet.
    1 hour and 40 mins wait, and it was already 9pm!