Big Dud of an Apple: New York New York Deli


Dear Mayor of New York New York Deli, 1 Utama (New Wing),

I’m writing to tell you that I’ve been a big fan of your establishment for a while now. I’ve never failed to visit your outlets for a meal or just desserts whenever I am down in Singapore. So you can imagine my excitement when I saw your hoardings up at One Utama a month back.

A couple of days ago, when I was deciding what I would like to have for lunch over at Carl’s Jr., and I was reminded of your new store. So, I stepped out of the queue and made my way back to the new wing, and to my delight, you were open!

It was about 3.30pm and there weren’t patrons around. Which means food’s gonna come soon because Lord knows I was starving. I decided on your signature Juicy Burger Supreme and a glass of Oreo Chocolate Chip Shake.

After snapping lots of silly picture and waiting for a very long time, my orders finally arrived. Lo and behold…it was some 30 minutes later. I do not know about you, but in my books that’s not acceptable by any standards. Especially for a day when you are running low on occupancy. My excitement was very much short-lived.

But that’s not the biggest disappointment yet. I soon found out that the French Fries served on the side were cold and soggy; the burger patty was far from JUICY or SUPREME as its name suggests (overcook to say the least), and the buns were coarse and dry. Heck, it’s not even appetizing to look at. I know your burgers do not cost as much as other American diners, but that doesn’t mean the quality of your food should be compromised

Being hungry, grumpy and very disappointed is not how I remembered my experience at New York New York to be. I was so inadequately satisfied, I left without having any desserts. That’s rather unheard of on my visits to your Singaporean outlets. I left within the next 10minutes without finishing my burger. I felt like my spirit’s been robbed by the Brooklyn thugs. Sighs!

However being a forgiving monkey, I’m willing to look pass this experience and say that you’re just experiencing ‘some’ teething problems. I suggest that you and your staff better buck up FAST, because when the holiday season’s over, people will be coming back in truckloads to dine at your deli and you better not disappoint them. And maybe one day, when your troubles are over and when you’ve finally found your footing, I might just pay a visit for that glorious (least it is still in my mind) Mud Pie or Chocolate Lake. Or should I just head over to Singapore?

An Unsatisfied Monkey

p/s: Guess I’m not your only disgruntled customer. Just saying!

8 Responses to Big Dud of an Apple: New York New York Deli
  1. Silly Little Prince
    December 28, 2008 | 8:39 am

    heady heady boycott! boycott!!!

  2. Life for Beginners
    December 29, 2008 | 5:25 am

    Haha, well we can always head to Singapore together with our better halves in tow… McCutie and Devil Prada wouldn’t mind much, I guess. ;)

  3. thule a.k.a leo
    December 29, 2008 | 5:57 am

    living a stone throw away from 1U, I had passed by this place several times without trying out their food.. but after reading this, I am not sure if I will still go there.
    Anyway, no harm trying and then put my verdict!

  4. qwazymonkey
    December 30, 2008 | 2:39 pm

    Silly Little Prince: Well probably boycott’s like too strong of a word. Maybe you can just temporarily sit out til they get their act together.

    LOB: Hmmm road trip, that sounds like a plan! You guys drive. We’ll sleep in the back seat. Just inform us when you arrive at a New York New York outlet. LOL

    Thule a.k.a Leo: I might just be unlucky on that day. But it’s a pity cos I really loved the desserts there (least in Singapore that is). Do try it out and cast your verdict. I’ll wait til reviews start to get better, if they do that is.

  5. J2Kfm
    January 6, 2009 | 7:49 am

    and i passed by this outlet the other day, and swore to visit someday. deep fried Mars bars with Ice cream. SINFUL!!!1

    deserving of a 2nd chance?

  6. Anonymous
    January 6, 2009 | 8:26 am

    no 2nd chance…. the service itself will make you vomit blood….

  7. qwazymonkey
    January 6, 2009 | 12:30 pm

    J2Kfm: See, their desserts are really tempting right? Perhaps can visit the Singapore branches? LOL

    Anonymous: I know what you mean

  8. boo_licious
    January 8, 2009 | 8:54 am

    Had lunch here once – really yucks and dissapointing. Feels like a dud NY cafe even though all the outside layers look so good. Reckon they MSG their food also, as I was so thirsty after my meal.