Dear Mayor of New York New York Deli, 1 Utama (New Wing),
I’m writing to tell you that I’ve been a big fan of your establishment for a while now. I’ve never failed to visit your outlets for a meal or just desserts whenever I am down in Singapore. So you can imagine my excitement when I saw your hoardings up at One Utama a month back.
A couple of days ago, when I was deciding what I would like to have for lunch over at Carl’s Jr., and I was reminded of your new store. So, I stepped out of the queue and made my way back to the new wing, and to my delight, you were open!
It was about 3.30pm and there weren’t patrons around. Which means food’s gonna come soon because Lord knows I was starving. I decided on your signature Juicy Burger Supreme and a glass of Oreo Chocolate Chip Shake.
After snapping lots of silly picture and waiting for a very long time, my orders finally arrived. Lo and behold…it was some 30 minutes later. I do not know about you, but in my books that’s not acceptable by any standards. Especially for a day when you are running low on occupancy. My excitement was very much short-lived.
But that’s not the biggest disappointment yet. I soon found out that the French Fries served on the side were cold and soggy; the burger patty was far from JUICY or SUPREME as its name suggests (overcook to say the least), and the buns were coarse and dry. Heck, it’s not even appetizing to look at. I know your burgers do not cost as much as other American diners, but that doesn’t mean the quality of your food should be compromised
Being hungry, grumpy and very disappointed is not how I remembered my experience at New York New York to be. I was so inadequately satisfied, I left without having any desserts. That’s rather unheard of on my visits to your Singaporean outlets. I left within the next 10minutes without finishing my burger. I felt like my spirit’s been robbed by the Brooklyn thugs. Sighs!
However being a forgiving monkey, I’m willing to look pass this experience and say that you’re just experiencing ‘some’ teething problems. I suggest that you and your staff better buck up FAST, because when the holiday season’s over, people will be coming back in truckloads to dine at your deli and you better not disappoint them. And maybe one day, when your troubles are over and when you’ve finally found your footing, I might just pay a visit for that glorious (least it is still in my mind) Mud Pie or Chocolate Lake. Or should I just head over to Singapore?
An Unsatisfied Monkey
p/s: Guess I’m not your only disgruntled customer. Just saying!